Igor Jakaric

Dapt

Dapt brings payroll, accounting, and time tracking into one place. In four weeks I took them from brand positioning to a redesigned payroll flow — one foundation, from logo to interface.

Services

Brand system, product design

Timeline

4 weeks

Website

dapt.tech

Dapt payroll dashboard

Positioning first

Workshops before pixels: who Dapt is, who it isn’t, and what someone should feel the moment payroll opens. The answer was plain — stable, precise, trustworthy. No noise. No ego. Just clarity. Every decision after that had a test to pass.

How Might We workshop board
Brand personality dimension mapping exercise

A brand that's quiet on purpose

A payroll brand earns trust by being boring in the right places. Simple type, a restrained palette, hierarchy you don’t have to think about. Confident without shouting — nobody wants their payroll provider to be exciting.

Dapt colour system
Dapt brand accent colour
Dapt typography specimen
Dapt brand applications

Payroll, redesigned around confidence

With the direction set, I redesigned the payroll run itself. Whoever runs payroll is handling other people’s salaries — the interface has to guide, never surprise.

The prototype cuts the run into clear steps with one decision per screen, and makes every action predictable enough that the second run feels like routine.

Dapt payroll prototype

Contact

Working on something complex?

Say hi hello@igorjakaric.com

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